I'm Samantha
I’m a creative with a bachelor's in Graphic Design and diving deeper into UX with a specialization, continuously learning and refining my approach to design. With a passion for crafting digital experiences that connect and engage, my work spans branding, marketing design, UI, and UX, bringing together storytelling, aesthetics, and functionality to create designs that not only look good but work seamlessly.
With nearly 10 years of experience working with agencies, startups, and in-house teams, I’ve tackled everything from brand identities to digital products, always with a strategic, user-centered mindset.
When I’m not designing, you’ll find me playing with my dogs, gaming with my partner and friends, pushing myself in swimming training, or geeking out over TV shows. Just like in life, in design, I embrace excitement and continuous learning.
Latest experiences
Bridging the gap between branding, UI/UX, and digital storytelling, my work focuses on creating seamless, high-impact experiences that align user needs with business goals.
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Varsity Tutors
Senior Visual Designer
Jul 23 – Present
Focused on Web and Digital Experiences at Varsity Tutors, I work with marketing design and UI/UX solutions that enhance personalized learning experiences. My work involves visual storytelling, web design, and user engagement strategies, ensuring intuitive and effective digital interactions.
99 Jobs
Visual Designer
Apr 20 – Jul 23
Focused on UI and UX Design, I led the design of 99jobs' Applicant Tracking System (ATS), creating intuitive interfaces and scalable design systems. Focused on high-fidelity prototyping, user research, and conversion-driven UX, aligning brand strategy with digital experiences.
Freelance Creative Designer
Jul 2019 – Present
Collaborating with startups and established brands, I craft user-centric digital products, branding systems, and motion-driven experiences. My work integrates AI-enhanced design solutions, UX consulting, and strategic storytelling to elevate brand presence.
Postgraduate in User Experience
Deepening my expertise in user-centered design, digital product strategy, and data-driven UX, this program sharpens my ability to craft seamless and innovative experiences. My focus includes design psychology, UX research, and visual design applied to UX.
Master’s in Graphic Design
This program solidified my foundation in visual communication, branding, and motion design, allowing me to integrate storytelling with digital interfaces. Specialized in editorial design, interaction design, and strategic branding.
Specialized Courses & Certifications
Always expanding my knowledge, I’ve pursued advanced training in Data-Driven UX, Web Design, Motion Design, Leadership and AI for Design, applying cutting-edge techniques to my work.
