Hi, I’m Samantha
Senior Designer
Ten years across brand, product, and marketing design. I work end to end, from identity and packaging to product UI and lifecycle campaigns, and I build the systems that keep all of it consistent. Lately I lean on AI to move from idea to production fast.
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Employee Benefit Microsite
Designed a microsite for Varsity Tutors to streamline a corporate partner's employee access to tutoring benefits, enhancing clarity and trust.
Resource Center for Tutors & Instructors
Designed and developed a centralized resource hub for tutors, improving accessibility, trust, and engagement through UI/UX.
Social Media
Social campaigns and visual systems built to carry a brand consistently across platforms.
Eleven ATS
A modern applicant tracking system for 99jobs that made recruiter workflows faster and the UI scalable.
Art Direction & Branding
I build brand systems and campaigns that hold strategy and craft together, so identities stay memorable and scalable as they grow.
Product Design & UX
I design research-driven interfaces that pair usability with visual quality, from flows and wireframes to high-fidelity UI.
Collaboration & Leadership
I work across product, engineering, and marketing, aligning design decisions with business goals and mentoring along the way.
AI in Practice
I build prompt libraries for product and lifestyle imagery, and use Claude and Cursor to ship production HTML email and landing pages faster.
Let's connect
Looking to collaborate or talk about an opportunity? Send a message, and I'll get back to you.
