Versatility is My Superpower

Hi, I’m Samantha
– a Senior Designer & Creative

With 9+ years of experience in UX, UI, branding, and product design, I craft experiences that are as functional as they are beautiful. From interaction design to brand storytelling, I bridge disciplines to create work that connects, resonates, and delivers results — always evolving, always experimenting — because great design is never static.

Selected works
Employee Benefit Microsite
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Employee Benefit Microsite

Designed a microsite for Varsity Tutors to streamline a corporate partner's employee access to tutoring benefits, enhancing clarity and trust.

🔒 This project is password-protected.
Resource Center for Tutors & Instructors
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Resource Center for Tutors & Instructors

Designed and developed a centralized resource hub for tutors, improving accessibility, trust, and engagement through UI/UX.

🔒 This project is password-protected.
Social Media
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Social Media

Crafted dynamic social media visuals that engage audiences and elevate brand storytelling across diverse platforms.

Year
Ongoing
Services
Eleven ATS
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Eleven ATS

Designed Eleven, a modern ATS for 99jobs, improving hiring efficiency for recruiters, and UI scalability for the system.

Year
2022
Services
what do i do
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Art Direction & Branding

From digital campaigns to full-scale branding projects, I bring strategy and creativity together to make brands stand out.

Brand Identity & Creative Direction
Marketing Design & Campaign Assets
Digital Storytelling & Content Strategy
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UX/UI & Product

Designing intuitive, research-backed digital experiences that seamlessly blend usability and aesthetics.

Visual & Interaction Design
Data-driven Design Decisions & Optimization
Wireframing & Interactive Prototyping
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Collaboration & Leadership

Partnering with cross-functional teams, developers, and stakeholders to align business goals with design vision.

Design Process Optimization
Aligning Business Strategy with User Needs
Bridging Design, Development, and Business Goals
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AI-Driven Creativity

Leveraging AI-powered workflows, automation, and generative design to enhance storytelling and push creative boundaries.

AI-Powered Visual Design
Generative Design & Emerging Tech
AI-Assisted Workflows for Efficiency
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Technology Company

“Partnering with Patrick Orange boosted our online presence and increased sales by 40%! Their innovative approach to digital design is unparalleled.”

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Alex Moris Carter

Marketing Director at TechSphere

Marketing Company

“Patrick exceeded our expectations by translating our vision into a cohesive digital masterpiece. We saw immediate engagement and positive feedback.”

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Olivia Reynolds

CEO of TrendyThreads

Real Estate

“Patrick expertise and creativity revamped our website and social media, significantly growing our brand recognition.”

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Liam Parker

Owner of Parker Real Estate

Ecology Company

“Patrick attention to detail and top-notch content elevated our online identity, increasing our follower base and customer interactions.”

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Natalie Brooks

Head of Marketing at EcoLiving Products

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Let's connect

Looking to collaborate or discuss an opportunity? Feel free to send me a message—I’d be happy to chat.