Mysa

I was responsible for translating Mysa Cosmetics’ core values into a compelling visual identity. I led discussions with the founder, crafted detailed mood boards, and guided the creative direction throughout the project. Working in collaboration with a freelance partner who handled naming and strategic positioning, I focused on designing the visual assets, constructing a versatile logo system, and developing an engaging packaging design that emphasizes a fresh look and soft touch. My work ensured that every element—from typography to color palettes and material textures—reflected the brand's commitment to quality and sustainability.

I began by immersing myself in the brand’s ethos, engaging in deep discussions with the founder and analyzing market trends to establish a creative direction. Together with detailed mood boards, I explored various visual styles that could convey Mysa’s elegance and inclusivity. I then crafted a flexible logo system and a comprehensive set of visual guidelines, which included typography, color schemes, and application rules. The packaging design was developed with careful attention to materials, ensuring that the tactile quality complemented the visual identity. Throughout the process, iterative reviews and collaborative feedback helped refine the design, ensuring it met both aesthetic and functional criteria.

The brand is projected to enhance its niche market positioning and build deeper emotional connections with the target audience. With a cohesive visual language and striking packaging that communicates care, Mysa Cosmetics is expected to keep growing and see increased brand recognition and consumer trust. As the brand continues to expand its product range, the established guidelines and adaptable identity will ensure a consistent and growing presence in the competitive beauty industry.